5 reasons to always use a logo in a vector format
A logo can be designed and delivered to a printing company in multiple ways. You can save a logo in a jpeg format or as a vector file. Printing companies advise you to always use logos in a vector format. Why is a vector file so important? Check out the article below and find the answers to these questions yourself.
No quality loss when you blow up a vector logo
One of the reasons why printing companies would much rather see a vector logo in your file is because you can enlarge a vector logo without having to worry about quality loss. This way, a logo suddenly becomes super versatile: you can use it for letterheads, and you can also put it on the side of a big truck. If you want to print something large, it might look awful if the logo isn’t in a vector format. The logo will look stretched and pixel-y. This could’ve been prevented if the logo was in a vector format.
Need to make a change? No problem!
A vector logo is great, because you can make amends to it so easily. Do you want an element in a different colour so that it matches the company clothing more? If you have your logo in a vector format, you or the printing company can very easily go in and make changes. If your logo isn’t in this format, it makes changing colours or elements very difficult. You might need to have your entire logo re-done, which is obviously more expensive than adjusting a colour or two in a vector file.
If you want to make an image bigger, the first thing you’ll notice is an increase in image size. Your logo can change size from a few KB to 1 to 5MB. This can be an issue if you want to use your logo for web-purposes. A bigger logo can slow your website down, and make people give up on even loading it. A vector file will barely change size even if you make changes or adjust the size of it. This is especially beneficial when we’re talking about digital media.
Another advantage about a vector file is that the lines in the file will always look neat and straight, no matter how much you enlarge it. Your logo will never look off or out of proportion. This is because, as soon as you change a file into a vector format, the pixels change to neat lines.
Excellent for use in print files
Do you need a logo for a print file? Then you absolutely need to make sure the logo you are using is a vector format logo. If you work for a company, you’ll always need business cards and letterheads. Often you don’t just own a company website, but also do some face-to-face marketing with flyers and such. A vector file is one of the few files that you can use for every kind of print file. JPEG’s and other formats are often only good for certain kinds of print files.
A conclusion you can make after reading this article is that it’s very important to always use logos in a vector format. When you want a logo done by someone, make sure to always tell them you want the original vector format as well. This way you’re making sure you can use your logo for every kind of print file.
Do you have a logo, but it’s not in a vector format? Don’t panic. You can contact your designer to obtain the vector files for it or have someone re-do your logo as a vector file. Unfortunately, this will cost you some money, so it’s always better to just ask for the right files when you’re having a logo done.